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As the tech industry faces criticism and regulatory pressure over its handling of user data, Apple has positioned itself as a champion for privacy.
But the company's "Privacy. That's iPhone." ad campaign has prompted Mozilla to start a campaign of its own, calling on Apple to do even more to protect its customers' privacy.
Mozilla - Maker - Firefox - Browser - Advocate
Mozilla, maker of the Firefox browser and an advocate for tech and internet users, points out that each iPhone has a unique identifier that advertisers use to target ads based on someone's app or web use. It's possible for iPhone users to turn that tracking off, but Mozilla is asking Apple to change that unique ID for each iPhone every month to make it tougher for advertisers to build comprehensive profiles of users over time.
"We applaud Apple touting privacy," said Ashley Boyd, vice president of advocacy at Mozilla, in an interview. In a blog post this week, she mentioned the iPhone maker's "impressive track record," which includes end-to-end encryption for its iMessage messaging app and anti-tracking technology in its Safari web browser. "This campaign is to encourage them to do better," she added.
Boyd - Facebook
Boyd cited Facebook's...
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