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Navigating the complexities of sugar is difficult - but now experts have revealed how much of it is really hiding in the food you feed your children.
Speaking to The Today Show obesity expert Dr Nick Fuller and mother Belinda McDougall from the Lady Shake Food and Drinks Company said the labelling of sugar on products is a 'deliberate minefield'.
Ms - McDougall - Children - Year - Year
Ms McDougall figured this out when she gave her two children, a two year old and four year old, an Up & Go each for breakfast.
'Half an hour later there was a big sugar crash and when I looked on the packet I actually worked out there was five teaspoons of sugar in one little Up & Go when you're meant to only have six teaspoons a day,' she said.
Research - Sugar - Food - Children
This led her to conduct further research into how much sugar was in the food being marketed to children.
'What the big companies are doing now to confuse us, and it is deliberate, is they're putting things like "30 per cent less sugar" and "all natural" on their labels,' she said.
Something - Sugar - Protein - Lot - Protein
'But just because something's all natural doesn't mean it's not full of sugar and it may say high protein but a lot of these high protein items have more sugar than protein.'
She explained that reading food labels can be difficult, which is often made harder by the fact that there are 50 different names for sugar.
'Companies - Sugar - Cheap - Products
'Companies are deliberately doing it because sugar's cheap and they want their products to appear cheaper than they really are,' she said.
Dr Fuller said another trapping is when something is labelled as low in fat.
Thing - Patients - State - Confusion - Foods
He said the main thing he sees with his patients is a state of confusion over which foods have a healthy amount of sugar.
'This is now a $100 billion dollar health and wellness industry...
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