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A chemistry teacher spotted a scientific blunder on a water dispenser in the world's biggest Primark.
Miss Keloglou, of Bath, discovered the mistake in an Instagram story posted by the retailer featuring a picture of the fountain in the new Birmingham city centre store, which opened last week.
Dispensers - Sq - Ft - Building - Claim
The dispensers, which are dotted around the five-floor, 160,000 sq ft building, claim 'H20 is on the house', encouraging shoppers to fill up their own water bottles as they browse the store.
However, the correct formula for water is H2O - using the letter 'o', an abbreviation of oxygen, as opposed to the number zero.
Miss - Keloglou - Amusing - Oversight - 'I
Miss Keloglou clocked the amusing oversight and tweeted: 'I think there is a love-hate relationship between Primark and the formula of water. Surely not many people spotted the mistake. #YouHadOneJob.'
Her tweet received 17 likes - but many Twitter users struggled at first to understand what the issue was.
Comment - 'It - Zero - O - 'Ahhhh
One explained in a comment below: 'It's a 0 [zero] not an O,' prompting another to admit: 'Ahhhh I was staring at that for ages and couldn’t work it out.'
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