Tiger Woods’ comeback win at the Masters on Sunday delivered a big Nielsen number for CBS.
Sunday’s final-round coverage of the storied tournament marked the highest-rated morning golf telecast in 34 years, or as far back as CBS’ records go. The tournament was hastily adjusted to a 9 a.m. ET start time (rather than 2 p.m. as originally scheduled) on Sunday because of the threat of a rainstorm.
CBS - Pm - ET - Coverage - Woods
CBS’ 9 a.m.-3 p.m. ET live coverage of Woods’ march to his first victory at a...