Facebook prototypes a swipeable hybrid carousel of feed posts & Stories

TechCrunch | 4/15/2019 | Staff
marika (Posted by) Level 3
Click For Photo: https://techcrunch.com/wp-content/uploads/2019/04/Facebok-Hybrid-Feed.png?w=711




Feed and Stories unite! Facebook is so eager to preempt the shift to Stories that it might even let us use the same interface of horizontally swipeable cards to sift through News Feed posts. If users won’t scroll down any more, Facebook’s ad business could take a huge hit. But by allowing traditional feed posts and ads to appear amidst Stories in the same carousel you’re more prone to swipe through, it could squeeze more views and dollars out of that content. This would help Facebook gracefully transition to the post-News Feed era while it teaches advertisers how to use the full-screen Stories ad format.

In this image, you can see a user in mid-swipe through the hybrid carousel between a News Feed story about a friend updating their profile photo to an animated GIF-style video on the left and a Stories video on the right.

Comment - Facebook - Chance - Bug - Briefly

We’re awaiting comment from Facebook about this. There’s a chance it was just caused by a bug like the briefly side-scrollable Instagram feed that popped up in December, or that it will never be publicly tested let alone launch. But given the significance of Facebook potentially reimagining navigation of its main revenue stream, we considered it worth covering immediately. After all, Facebook predicts that Stories sharing will surpass feed sharing across all social apps sometime this year,. it alrady has 300 million daily users across Stories on Facebook and Messenger, plus another 500 million on Instagram Stories and 450 million on WhatsApp Status.

This swipeable hybrid carousel was first spotted by reverse engineering specialist and frequent TechCrunch tipster Jane Manchun Wong. She discovered this unreleased feature inside of the Android version of Facebook and screenrecorded the new navigation method. In this prototype, when a News Feed post’s header or surrounding space is tapped, users see a full-screen...
(Excerpt) Read more at: TechCrunch
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