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Jeff Brazier discussed his own experience with grief as he filmed a life insurance advert for Polly, urging parents to take out policies for the sake of their children.
The presenter, 39, reflected on how he coped with raising his sons Bobby and Freddie after their mother Jade Goody passed away 10 years ago.
Sons - Years - Jeff - Protector
Discussing how he was able to care for his sons, now 15 and 14 years old respectively, Jeff revealed he 'immediately become their protector'.
Jeff said in the advert: 'I think most people know that for the last 10 years I've been bringing up my children Bobby and Freddie after they lost their mum, Jade, to cervical cancer.
'It - Someone - Mum - Jade - Heaven
'It's insanely unfair that they were robbed of someone that was such an incredible mum. I remember when Jade very bravely told them that she was going to be in heaven. For six months after that they were absolutely all over the place.
'From the moment your children are born and you hold them...
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