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Sometimes commercials are just boring, pointless, or so over the top that you can’t help but wonder how much money went into making them. But with some of them I would gladly agree with Kim Speier from HubSpot that humor is just flat out great when it comes to some commercials. John Caples, a writer for Psychology for Marketers, goes into a bit more detail on why this is important since quite honestly being funny and in some cases even making light of one’s own product is a way to build a better rapport with the consumer. Victoria C. from Experience even agrees that humor in advertising is an important aspect that makes the products stand out more and actually sell at a greater rate since people see something that looks interesting, engaging, and fun, and will eventually associate that with a quality product or service.
Here are some of the best commercials that have made light of their products.
Years - Kind - Something - Vulgar - Toilet
Just think about it, years ago this kind of commercial would be seen as something vulgar or at least too juvenile to ever show as a toilet paper commercial. Forget the fact that the technology wasn’t there, it’s more to the point that wiggling your butt in front of a camera screen was seen as something indecent and even controversial. Nowadays though it’s almost like second nature to talk about such things as though they don’t matter as much and are about as problematic as talking about a shaving razor. Plus, if your’e a parent then it becomes easy to relate since picking up after your kid is something that gets old really quickly.
Bring on the memes with this one since it’s lasted for a while and is still a classic. Of course if you wake up in the middle of the...
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