MipTV Sets Revamp in Motion Amid Falling Attendance, Distributor Dissatisfaction

Variety | 4/9/2019 | Stewart Clarke
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The chatter at MipTV in Cannes isn’t about the latest hot show this year. It’s about whether the global TV confab has lost its mojo, and whether a plan to revamp the market will inject new life into the event.

Organizer Reed Midem took the unusual step of trotting out attendee numbers as the market got underway Monday as part of a charm offensive with buyers and sellers. The top brass went on to talk about revamping MipTV, starting with next year’s edition.

Detail - Options - Distributors - Palais - Festivals

They were light on detail, but options include moving distributors into the Palais des Festivals and into cheaper modular units that would come with a lower price tag. It would also provide some buzz and bustle inside the Palais, where companies have vacated booths and left ample empty space. There is also, once again, talk of relocating the whole event, with Barcelona often mentioned as a likely destination, but that is unlikely in the short term, as Reed Midem has a deep relationship with Cannes, where the company runs several other events.

Laurine Garaude, head of Reed Midem’s television department, told Variety that MipTV will definitely be in the coastal French city next year but would not offer any guarantees beyond that. She said the wider changes being implemented are a work in progress.

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The market got off to a respectable start in the French sunshine Monday, but was quiet Tuesday. The number of attendees is down: Reed Midem said there were 9,500 people registered, compared to 10,000 last time. There are delegates from 100 countries and 3,300 buyers.

News - Variety - BBC - Studios - Endemol

The news, first reported by Variety, that BBC Studios, Endemol Shine, and Fox Networks Group were vacating their usual spaces raised questions about MipTV before the event began. France’s Mediawan took the BBC’s usual...
(Excerpt) Read more at: Variety
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