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Washington D.C., Apr 9, 2019 / 09:45 am (CNA).- The release and success of the pro-life film Unplanned is being credited with an uptick in women seeking information on reversing chemical abortions.
The Options Line, run by Heartbeat International’s Abortion Pill Rescue Network, has seen a recent spike in calls from women seeking to reverse their abortions since the film’s release.
Release - Theaters - March - Hotline - %
Following the release of Unplanned in theaters on March 29, the hotline registered a 30% increase in calls compared to a normal weekend.
Andrea Trudden, the director of communications and marketing for Heartbeat International, told CNA that the sudden surge of interest was “definitely very interesting.”
Surge - Unplanned
“We do believe that [the sudden surge] was attributed to Unplanned, specifically."
Calls to the hotline have been both from women inquiering about reversing their abortions, and from people interested in learning more about abortion pill reversal and how they can spread the word, said Trudden.
Story - Planned - Parenthood - Clinic - Director
Unplanned tells the story of former Planned Parenthood Clinic Director Abby Johnson’s ideological transformation into a pro-life advocate.
In the film, Johnson’s own chemical abortion is featured on screen, and on screen dialogue explaions how such abortions can be reversed. A number shown on screen at the end of the film connects viewers with various resources, including the Aboriton Pill Rescue Network.
APRN - Heartbeat - International - Year - Spike
The APRN was founded in 2012 and merged into Heartbeat International last year. The spike in interest following the release of Unplanned is part of a trend of continually rising interest.
Following Heartbeat International’s involvement, the APRN website was overhauled to include a live chat feature. Since then, they have seen the number of calls per month quadruple.
Trudden - CNA - APRN - Hotline - Hoaxes
Trudden explained to CNA that calls to the APRN hotline have to be screened for hoaxes, but that the women are then connected to medical professionals who will work with the caller to reverse the effects of...
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