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The Cannes Film Festival and Marché du Film announced on Tuesday that they are launching a new initiative, aimed at supporting film industry professionals in attendance with babies and young children at its their upcoming editions this May.
Bannered ’Le Ballon Rouge, Where Children Are The New VIPS’, the initiative marks the first time a major film festival anywhere in the world has offered a comprehensive package of family-friendly services to industry attendees.
Collaboration - Parenting - Film - Festivals - Group
It has been created in collaboration with the newly-launched Parenting at Film Festivals group, a support network and lobby group set-up to help parents in the film industry whose roles necessitate lots of travel.
Under the programme, the Marché, which marks its 60th anniversary this year, will offer a package of five key services to cinema professionals attending with babies and young children.
Accreditation - Process - Badges - Change - Kids
These include a family-friendly accreditation process, giving two additional badges for a nanny and baby free of change; a dedicated kids’ pavilion; a baby changing and breast-feeding corner; priority and easy access for parents with young children and strollers, and a Le Ballon Rouge baby VIP kit, containing a map and guide detailing family-oriented services in Cannes such as certified nannies for after-hours care.
The Le Ballon Rouge Kids Pavilion will be located in the Village International Pantiero and will be open from 10am to 6pm from May 14-21.
Parents - Time - Children - Space - Children
Parents can either spend time with their children in the beachfront space or leave their children for up to six hours in the care of professional nannies. There will be a small charge for the latter service.
The Marché du Film said it had invested in the infrastructure for the project while Parenting at Film Festivals raised funds for the childcare service through an express crowdfunding campaign.
Companies - Institutions - Initiative
More than 12 companies and institutions have supported the initiative financially.
(Excerpt) Read more at: Screen
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