AMC Networks Makes Big Play for Family Viewing With ‘Project Awe,’ Holiday Movies

Variety | 4/8/2019 | Brian Steinberg
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AMC Networks is making a play for one of the most desirable TV audiences of all – families.

The New York-based media company, which operates AMC, IFC,We TV, SundanceTV and BBC America, intends to go after broad family viewing by launching a “micro-network” devoted to programming about natural history and by expanding its efforts around Christmas-themed programming to all five of its entertainment networks.

Advertiser - Kind - Content - People - Sarah

“What advertiser wouldn’t want to be in the kind of content that makes people feel good?” asked Sarah Barnett, president of the entertainment networks group at AMC Networks, in an interview.

In the fourth quarter of this year, AMC Networks will launch “Project Awe,” a Saturday-only schedule devoted to nature and wildlife programming that will air on BBC America. Thanks to a new five-year deal with the BBC, viewers can get first U.S. looks at new installments of popular franchises like “Planet Earth” and “Frozen Planet.” AMC Networks found the genre had appeal earlier this year as it simulcast “Dynasties” a series focused on endangered species, across four of its networks and signed Acura as a sponsor.

Ambition - Bounds - Space - Barnett

“Our ambition knows no bounds in this space,” says Barnett.

BBC American will be the co-producer, exclusive U.S. broadcaster, and first-window platform for the “Frozen Planet II,” “Planet Earth III” and Sir David Attenborough’s next series “One Planet: Seven Worlds.” AMC Networks is committing...
(Excerpt) Read more at: Variety
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