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Nearly half of foods and drinks marketed at UK children are less healthy than they claim, a study found.
Health and nutrition messages on fruit-based snacks, juices, yoghurts, cereals and ready meals are ‘confusing’ or misleading parents.
Quarters - Day - Fruit - Vegetables - Portion
Three quarters of those which claimed to contain ‘one of five a day’ fruit and vegetables did not contain the recommended portion size of 80g.
Nearly a quarter of the products – most of which were fruit-based drinks and snacks, made ‘no added sugars’ claims.
Half - Juice - Fruit - Puree - Ingredients
But half had concentrated juice or fruit puree as the added ingredients – which are now classed as ‘free sugars’.
Experts warned a ‘health halo effect’ was creating a false impression of some foods which could be fuelling the childhood obesity crisis.
Researchers - Glasgow - University - Products - Supermarkets
Researchers from Glasgow University found that of 332 products tested from supermarkets, 41 per cent were less healthy than they claimed.
They studied products marketed at children using cartoons, toys and promotions as well as those which made health claims such as being one of your five-a-day.
Cereal - Bars - Energy - Content - Cereals
Cereal bars had the highest energy and saturated fat content, while cereals contained the most salt.
Nutritional profiling tests found a large proportion of yogurts were less healthy than claimed because of their high saturated fat and low fibre content.
Fruit - Snacks - Sugar - Content - Day
Fruit snacks had the highest sugar content, averaging 48g/100g, but most still made the five-a day claim, sending mixed messages to parents.
While 42 per cent of the products in the sample said they contained at least one portion of fruit or vegetables – which is 80g or 150ml...
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