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Vegan burgers, sausages and other plant-based foods are to be sold in chiller cabinets alongside the real thing by Tesco – which wants to encourage customers to eat less meat.
The move by Britain’s biggest supermarket confirms a huge shift in eating habits away from meat and dairy products.
Role - Customers - Meat - Alternatives - Vegetables
It says it wants to play an active role in encouraging customers to eat less meat while enjoying more plant-based alternatives and more vegetables.
In part of a wider trend, Sainsbury’s has adopted similar tactics, as well as offering leaflets setting out benefits of eating greens and vegetarian recipes.
Tesco - Move - Number - Flexitarians - Meat
Tesco says its move is designed to make it easier for the growing number of so-called flexitarians to cut back on red meat, as well as for committed vegetarians and vegans.
The supermarket giant first began selling the meatless Beyond Burger, created in America, in its fresh meat chillers last year, but it is now expanding the policy to other brands, such...
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