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Viacom is ramping up international production with new outposts in Manchester, England, and Madrid, Spain.
The company has been investing in production outside its home turf in the U.S. through the Viacom International Studios unit, which opened a new Latin America-focused studio in Miami last year with Federico Cuervo at the helm. It has now opened a new production office in Manchester, in northern England, as it seeks out British commissions beyond those for its own free-TV network, Channel 5, and its suite of pay-TV channels, which include MTV and Nickelodeon.
Viacom - Outposts - UK - Production - Series
Viacom said that its new outposts are open. The U.K. is already in production on a factual series for ITV. No further details were disclosed about the series, which will be Viacom’s first original U.K. show for a channel outside its own circle.
A management shuffle on the production side sees Jill Offman take charge of Viacom’s U.K. Studio and the existing London-based production entity, which is being re-branded from Elephant House to Viacom International...
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