Kourtney Kardashian's Mystery "Poosh" Project Is Finally Here, and It's SO Kourtney

POPSUGAR Celebrity | 4/2/2019 | Perri Konecky
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C O M I N G. S O O N. @poosh

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It's been nearly a month since Kourtney Kardashian caught our attention with a seductive naked photo and an equally enticing Instagram account, teasing the launch of a mystery project named "Poosh." The account — which quickly racked up over 2 million followers — was filled with sayings like "Educate, Motivate, Create, Curate," and "Practice What You Poosh," so, of course, we were intrigued. Four weeks later, Poosh has finally been unveiled, and it's being hailed as "a lifestyle website and e-commerce destination for modern living," according to a press release.

So, What the Heck Is Poosh?

Mom - Kourtney - Lifestyle - Parenting - Choices

As a 39-year-old mom of three, Kourtney has prided herself on her healthy lifestyle and parenting choices. From a vegan diet to non-toxic beauty products, Kourtney's website will touch on the middle ground and avoid the "all or nothing" attitudes and ideas that often come with the concept of a healthy lifestyle. "People are constantly asking me how I do it all, from being a single mom to working full-time to still maintaining a social life," Kourtney explained. "I...
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