CinemaCon: theatre owners chief declares 'Streaming and theatrical reinforce each other'

Screen | 4/2/2019 | Jeremy Kay
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National Association Of Theatre Owners (NATO) head John Fithian told attendees on the second day of at CinemaCon on Tuesday (2) that the worlds of streaming and theatrical reinforce each other.

“Theatrical and streaming are two completely different experiences and have their time and place,” said Fithian at the Colosseum at Caesars Palace in Las Vegas. ”Streaming and theatrical don’t just coexist; they reinforce each other.”

NATO - Head - Note - Future - Business

The NATO head struck a realistic note when he addressed the future of the business. ”Success at the box office comes at a time when consumers have access to more choices at home… and streaming continues to get a lot of attention.

“Large media companies are establishing direct relationships with consumers in their homes. Competition for big stars will only intensify. In this climate it’s important to ask how does any given movie stand out… A robust theatrical release provides a level of prestige to a movie that cannot be replicated.”

Fithian - Movies - Home - Nothing - Idea

Fithian added, “I understand some movies will go straight to home and skip theatrical. There is nothing revolutionary about that idea. All we ask is movies be given their time to reach their full potential audience in theatres before heading to the home.”

The annual state of the industry session, introduced by Crazy Rich Asians director Jon Chu, started with upbeat comments by Motion Picture Association of America (MPAA) chief Charles Rivkin, who trumpeted 2018 box office, the ongoing fight against piracy, and noted the addition of Netflix to the body’s member companies.

Advocates - Creativity - Entertainment - Business - Rivkin

“We are all stronger advocates for creativity and the entertainment business when we are working together… all of us,” Rivkin said after a brief run-through of the 2018 box office headlines: $41.1bn at the global box office, a record $11.9bn North American haul, and 5% admissions surge in North America, all of which were mentioned in...
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