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Jeffrey Katzenberg’s upcoming mobile streaming service Quibi had added another notable name to its roster of executive talent. The company announced it has hired Tom Conrad, previously VP of product at Snap (maker of Snapchat), and a co-creator of Pandora, where he served at Chief Technology Officer. At Quibi, Conrad will be Chief Product Officer, which will see him leading product, user research and customer support.
The news of Conrad’s hire was first reported by Variety on Monday, which also noted Conrad had served on Quibi’s board since late 2018 and was officially hired as CPO on March 25. He will report to Quibi CEO Meg Whitman in his new role.
Conrad - Part - Quibi - Success - Lack
Conrad will play a big part in Quibi’s success (or lack thereof, if it doesn’t fare well!), as a significant aspect to the service is to be the app’s mobile design. Unlike modern streaming services like Netflix, Quibi aims to offer short-form, high-quality video cut into smaller pieces for easy consumption on a smartphone. At this year’s SXSW, Whitman explained the Quibi advantage noting how the technology it’s using will allow the company to do “full-screen video seamlessly from landscape to portrait.”
At Quibi, Conrad’s understanding of streaming services, thanks to his time at Pandora, and apps favored by young users, thanks to his role at Snap, will surely come into play.
Conrad - Snap - Time - App
Conrad had left Snap in 2018 at a critical time for the popular social app. Its...
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