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Just days after settling with the American Civil Liberties Union over ad discrimination, Facebook is once again facing charges because of its ad-targeting practices.
The U.S. Department of Housing and Urban Development claims Facebook's ad platform is 'encouraging, enabling, and causing housing discrimination' because it allows advertisers to exclude people who they don't want to see their ads.
Charging - Document - HUD - Facebook - Hundreds
In the charging document, HUD calls out Facebook for offering hundreds of thousands of categories that can be used to prevent certain groups from seeing ads, including 'women in the workforce,' 'foreigners,' and people interested in 'accessibility.'
It comes less than a week after Facebook said it would overhaul its ad-targeting systems to prevent discrimination in housing, credit and employment ads as part of a legal settlement with a group that includes the ACLU, the National Fair Housing Alliance and others.
Document - Groups - Ads - Toggle - Button
According to the charging document, excluding certain groups from seeing ads is as easy as selecting from a toggle button, search-box, or map tool.
This lets advertisers pick who can and cannot see their ads.
Men - Women - Example - People - Language
They can choose to exclude men or women, for example, or people who do not speak a particular language or who live within a specified area.
The latter can even be mapped...
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