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Comment In a saturated, stagnating smartphone market, Huawei now spends immense resources on publicity to gain attention – not once but twice a year. Yesterday in Paris saw 3,200 – including The Register – attend the launch of the P30 models, with over 2,000 of us witnessing some impressive imaging pyrotechnics not seen on smartphones before.
Advertising for the new hardware will be hard to avoid. You could argue that this effort is good for business for everyone, keeping demand alive. A market bored to death needs to get excited about something.
Showpieces - Darkness - Photography
These showpieces include very impressive darkness photography.
"Galaxy can't see galaxy," chortled Huawei's Richard Yu as he showed a Samsung phone struggling to record more than a few dots of a night sky, while the P30 Pro showed a full-colour Milky Way. Zoom goes up to 50x. Both these use cases, one suspects, need a tripod. And that's part of the trouble.
Astronomy - Shots - Zoom - Use - Cases
Astronomy shots and 50x zoom are largely niche use cases: they're stunt shots.
The "inferior" iPhone is widely considered to be falling behind the pack, but it still takes good well-balanced shots, and excellent portraits, which is about all that most people care about.
Stunts - Brand - Huawei - Right - Table
Low-light stunts are terrific for the brand, and Huawei has every right to be at the top table. But there's more to an upgrade than just the camera.
But as we found in our hands-on article, making slightly improved technology that either depreciates so rapidly (Android) or...
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