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Google and the McClatchy publishing company say they will work together on an experiment launching three digital-only outlets to provide local news in U.S. communities that are currently news "deserts."
Besides providing news to the three communities, which the companies haven't named yet, the idea is to test business approaches that could revive local journalism. More than 1,800 U.S. newspapers have closed over the past 15 years, most of them in small towns, according to a University of North Carolina study. Big-city newspapers also suffering declines in staff and circulation.
Google - Money - Newsrooms - Craig - Forman
Google will provide the money and won't be involved in the newsrooms, said Craig Forman, McClatchy's president and CEO.
"Our objective at McClatchy is to explore new models for independent local news and information," Forman said in a blog post on Tuesday. "Google's objective is to test the business models and operational aspects necessary to succeed in local news. Ultimately, those findings may lead to Google expanding its tools and services to enable other companies to do similar work."
Google - Project - Part - News - Initiative
Google said the project is part of its $300 million, three-year news initiative. Among the other ideas it is testing is an easy-to-use system allowing people to subscribe to various publications, with the Guardian and Washington Post among...
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