How Will AppleTV Plus Stack Up Against Other Streaming Services?

/Film | 3/25/2019 | Chris Evangelista
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How Will AppleTV Plus Stack Up Against Other Streaming Services?

During a presentation today, Apple unveiled a first look at their new streaming service, AppleTV+. For months, rumors have swirled that Apple was hoping to get a leg up on Netflix and take control of the streaming world. If that really is their goal, they have a long way to go. While the quick flashes of footage we got to see were slick, stylish and incredibly cinematic, details were downright anemic. So how will AppleTV+ stack up against other services? The one big thing it has going for it is an impressive lineup of talent. But is that enough?

Video - Rousing - Group - Creators - Speeches

The above video is emotional and rousing, featuring an incredible group of creators offering up powerful speeches about the nature of storytelling. Sounds great, right? But what about the programs on AppleTV+ themselves? How will they achieve the masterful storytelling everyone is talking about here?

I really don’t know. After sitting through the entire Apple presentation today, I came away with one real thought: if I were Netflix, I’d be feeling fine right now. To be clear: nothing that’s part of AppleTV+ looks bad. In fact, the footage we saw looked more polished and cinematic than any original show on Amazon Prime. But there wasn’t much of a spark. There was no wow factor. Perhaps Apple jumped the gun – the service itself won’t be available till the fall.

Pros - Service - Ad - AppleTV - App

There are pros: the service will be ad free; it will be available on the AppleTV app, and all...
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