The good, bad and the unknown of Apple's new services

phys.org | 3/26/2019 | Staff
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It took a while, but finally—and with the carefully curated help of Oprah, Big Bird and Goldman Sachs—Apple has at last unveiled a new streaming TV service, its own branded credit card and a news subscription product.

The moves have been largely expected and so far don't appear to drastically alter the competitive landscape the way Apple has done with previous products such as the iPhone and the iPad.

Announcements - Step - Company - Money - Sales

Still, the announcements represent an important step for the company as it seeks to diversify how it makes money amid declining sales of the iPhone, even if by themselves they are unlikely to turn Apple's big ship either way. But it's a way to keep fans sticking with Apple even when they aren't buying a new iPhone every year.

Monday's announcements lacked some key details, such as pricing of the TV service. Here's a rundown on what Apple unveiled—what's good, what's not so good and what we still don't know.

Oprah - Jason - Momoa - Big - Bird

The good: Oprah, Jason Momoa, Big Bird, Steven Spielberg and a host of other stars have lent themselves to original Apple shows that range from documentaries to science fiction, drama and preschool television programming. The focus on "quality storytelling" is consistent with Apple's image and analysts say is likely to produce some hit shows.

The bad: Even so, "it will lack the full range and diversity of content available through Netflix, Amazon and others, and that is set to limit its appeal," said Martin Garner, an analyst at CCS Insight. Apple also joins a crowded market and it's not clear how many more monthly subscriptions people have the money and the bandwidth for.

Apple

The unknown: Apple hasn't said how much it's going to cost.

The good: The price, $10 per month, looks like a good deal compared to separate subscriptions for newspapers and magazines (Apple will include more...
(Excerpt) Read more at: phys.org
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