‘Selling Sunset’: Producer Behind Netflix’s First Docusoap on the State of Reality TV

Variety | 3/22/2019 | Michael Schneider
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Netflix crossed another unscripted threshold on Friday with the launch of “Selling Sunset,” an 8-episode series that follows a group of real estate agents on the Sunset Strip. The show is believed to be the streaming service’s first docusoap, the now-ubiquitous format first popularized in the early 2000s by shows like MTV’s “Laguna Beach” and “The Hills.”

Adam DiVello was an MTV executive who helped develop “Laguna Beach,” and he later left the network to create and executive produce its even more successful spinoff, “The Hills.” His production company, Done and Done Prods., is behind “Selling Sunset,” along with Lionsgate TV.

Show - Centers - Estate - Brokers - Oppenheim

The show centers on the real estate brokers at the Oppenheim Group, which focuses on multi-million dollar homes for wealthy clients. Twins Jason and Brett Oppenheim (who have previously been seen on “Million Dollar Listing”) run the company, along with their all-female group of agents. The series focuses on what happens when a new agent — Chrishell Hartley, an actress who’s also married to “This Is Us” star Justin Hartley — joins.

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Variety - DiVello - Netflix - Streaming - Services

Variety spoke with DiVello about working with Netflix, how streaming services have brought new buyers to the reality space, and why the docusoap (the centerpiece of networks like Bravo) has shown such staying power.

How did you recruit the Oppenheim Group to star in “Selling Sunset,” and how did it end up at Netflix?

Estate - Estate - Shows - Weekend - Houses

I’ve always been obsessed with real estate personally. I watch all the real estate shows and spend many a weekend going to open houses myself. Even when I was living in New York I would get Variety and I’d look at your real estate section all the time. I’ve been very interested in this world for a long time. I came across these two brothers, Jason and Brett Oppenheim,...
(Excerpt) Read more at: Variety
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