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When Salesforce bought Quip in 2016 for $750 million, it was fair to wonder what it planned to do with it. While company founder Bret Taylor has moved up the ladder to Chief Product Officer, Quip remained a stand-alone product. Today that changed when the company announced it was embedding Quip directly into its sales and customer service clouds.
Quip is a collaboration tool with built-in office suite functionality including word processing, spreadsheet and presentation software. As a stand-alone product, it enables teams to collaborate around a rich set of documents. Quip for Salesforce is embedding that kind of functionality at the platform level.
Alan - Lepofsky - Salesforce - VP - Salesforce
Alan Lepofsky, who recently joined Salesforce as VP of Salesforce Quip, says the announcement is the culmination of a desire to embed the tool into into Salesforce. “By bringing productivity directly into the context of business workflows, sales and customer support teams can collaborate in brand new ways, enabling them to be better aligned and more efficient, ultimately providing a better customer experience,” Lepofsky told TechCrunch.
Quip appears as a tab in the Sales or Service Cloud interface. There, employees can collaborate on documents and maintain all of their information in a single place without switching between multiple applications or losing context, an increasingly important goal for collaboration tools including Slack.
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