Media fragmentation is annoying consumers

TechCrunch | 3/19/2019 | Staff
penaert (Posted by) Level 3
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Deloitte’s Technology, Media and Telecommunications division published its 13th-annual Digital Media Trends survey, focused on identifying changes in the ways US consumers engage with various types of media.

Led by an independent research firm, the survey had roughly 2,000 consumer respondents across demographics – with the report categorizing respondents based on age (Gen-Z: ages 14-21, Millenials: 22-35, Gen-X: 36-52, Boomers: 53-71, and Matures: 72+).

Executive - Summary - Report - Couple

While already accompanied by a succinct 13-page executive summary, the report can largely be summarized in just a couple...
(Excerpt) Read more at: TechCrunch
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