Netflix is experimenting with different episode orders for ‘Love, Death & Robots’

TechCrunch | 3/19/2019 | Staff
darkkazune (Posted by) Level 3
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You probably know that Netflix is big on data and personalization — it tailors the shows and movies recommended to each user, and even tests out different images to promote those titles.

Now it’s extending that approach to the episode order of a new show, the animated science fiction series “Love, Death & Robots.”

Lukas - Thoms - Founder - LGBTQ - Nonprofit

Lukas Thoms, the founder of the LGBTQ nonprofit Out in Tech (and a product manager at Squarespace), pointed this out on Twitter. At first, he suggested that the episode order “changes based on whether Netflix thinks you’re gay or straight” — he noticed that on his account, the series started with an episode focused on a **** storyline, while for a straight friend, it started with the episode “that has the most realistic and explicit hetero sex.”

Turns out that’s not quite what was happening. Netflix tweeted back at Thoms that it’s “trying something completely new” by presenting four different episode orders to different viewers. However, it said, “The version you’re shown has nothing to do with gender, ethnicity, or sexual identity — info we don’t even...
(Excerpt) Read more at: TechCrunch
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