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China’s animation industry is starting to explore international markets, but with a more realistic view of what works outside China, said speakers on a panel about Chinese-foreign animation alliances at Filmart yesterday.
“It’s harder to please both East and West – you can try to make content that is successful in other markets, but you have to gear it to one side or the other,” said Joe Aguilar, CEO of Huayi Brothers Wink Animation. “Trying to be in the middle is just confusing for audiences.”
Aguilar - Wink - Business - Model - Animation
Aguilar explained Wink’s business model, which is to produce more China-focused animation through its Shanghai offices, at the same time as producing global animation out of its offices in Burbank in the US. The two offices are in constant communication “to ensure we’re not offending either side, but we’re not making something meant to please both sides,” Aguilar added.
Wink is currently producing Extinct, directed by David Silverman (The Simpsons Movie), for global markets. “The project originated in the West and was developed with Chinese dollars. Chinese talent was involved in the creation and...
(Excerpt) Read more at: Screen
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