Rotten Tomatoes Could Further Tighten Audience Review Guidelines Against Trolls

/Film | 3/14/2019 | Hoai-Tran Bui
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Following the deluge of negative posts on the Captain Marvel Rotten Tomatoes user page, Rotten Tomatoes took serious measures to secure its website against malicious trolls looking to skew a movie’s audience rating. But that may have just been the beginning of Rotten Tomatoes’ countermeasures against potential user sabotage.

The review aggregator website is considering further changes to the Rotten Tomatoes audience review guidelines in order to combat trolls that have been targeting films like Captain Marvel, Black Panther, Ghostbusters, and even Star Wars: Episode 9.

Hollywood - Reporter - News - Measures - Guidelines

The Hollywood Reporter broke the news that “additional measures are being considered” for the guidelines to audience reviews. These changes could amount to a user being asked to verify if they have seen the film in question before posting a critique — a major issue with trolls that had been posting negative audience reviews before the targeted films had even hit theaters.

For now, it’s unclear how this feature would work. However, it’s possible that Rotten Tomatoes may partner with its parent company Fandango, a ticketing company, in order to verify users through some kind of two-step process. Audiences who buy a ticket for a movie through Fandango would be able to post on Rotten Tomatoes, for example. This feature, if implemented correctly, could possibly stymie the “review bomb” attacks against movies while allowing authentic negative reviews to be posted. Dana Benson, the vice president...
(Excerpt) Read more at: /Film
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