Tumblr's views have dropped after the adult content ban implemented in December.
Tumblr's crackdown on adult content appears to be hitting the site hard.
Similarweb - Web - Analytics - Firm - Visits
Similarweb, a web analytics firm, reported that visits to the popular blogging site have dipped significantly since the December pornography ban. On Dec. 3, total Tumblr views on desktop and mobile were at just over 520 million. As of Jan. 28, views had dropped by more than 100 million, according to Similarweb.
In November, the Tumblr app vanished from the Apple App Store after child pornography slipped through the company's content filters. Tumblr announced a ban on all pornographic content shortly after.