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For years, Netflix has set itself up as the cultural opposite of the traditional vanguards of the entertainment industry and gatekeepers of “good taste.” First, they provided a means of getting around painful late fees and limited brick-and-mortar movie selection. Then, they provided a means of jaded filmmakers to produce the kinds of content they wanted to without having to go through the maddening studio system that has oftentimes restricted them for years. And most recently, they have elbowed their way into the awards circuit traditionally closed off to non-insiders to the industry, winning more and larger awards before Roma (2018) became their highest-profile success and damn-near Best Picture winner at this year’s Academy Awards ceremony.
It’s no wonder why Netflix is so eager to get further and further along the Hollywood inside track when you stop and think about it. They are the industry leader in streaming content by virtue of being the first. They have an edge on every new subscription service that comes along and, with the market reaching a saturation point, need to use their pre-existing advantages to stay on top.
Instance - East - Asia - Sums - Money
This is why, for instance, they’ve aggressively moved into East Asia. This is why they’re spending truly ridiculous sums of money on original content that makes them a magnet for viewers who want to be in-the-know regarding must-see new entertainment options. And this is why they’re trying so desperately to win awards: to become the company that talented Hollywood filmmakers, finally fed up with the cantankerous system as it currently stands, that will act as a consistent and exclusive (if expensive) draw both domestically and abroad to their streaming platform. After all, their days of not having to compete with the likes of Warner Bros and Disney are seriously numbered.
Now, it seems, they’re taking the next most...
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