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More audiences are opting to buy movie tickets online as opposed to in theaters, a new study shows.
Online movie ticket purchases rose 18.7% in 2018 and in-theater buying of tickets slid 5.4%, a report from Webedia Movies Pro and Vertigo Research unveiled. Results were based on surveys over 100,000 moviegoers as they left U.S. movie theaters over the course of the past year. The report noted that online ticketing accounts for about one-in-four of all tickets purchased.
Study - Ticket - Buyers - Times - Group
The study found that online ticket buyers are 1.7 times more likely to visit in a group of two or more, compared to in-theater buyers. Online buyers are twice as likely to buy an alcoholic beverage, and 1.7 times more likely to buy a meal.
Crowds buying tickets online were also more likely to purchase a premium screen experience, according to the study, which found...
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