Jeffrey Katzenberg’s streaming service Quibi is doing a show about Snapchat’s founding

TechCrunch | 3/8/2019 | Staff
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Jeffrey Katzenberg and Meg Whitman today announced a slate of new series and projects heading to their forthcoming video streaming service, Quibi. The list includes an origin story to complement Telemundo’s hit show “El Señor de los Cielos;” a music competition show produced by Justin Bieber manager and entertainment exec Scooter Braun; a show from Jennifer Lopez’ company about the power of giving and paying it forward; as well something called “Frat Boy Genius,” which will focus on the rise of Snapchat – and specifically its creator, Evan Spiegel.

“It is the story of how he built and created Snapchat, which is one of the great social platforms of our time,” touted Katzenberg. “And we want to tell a story that is as compelling and interesting about the creation of Snapchat and Evan’s story as “[The] Social Network” was for Facebook,” he added.

Katzenberg - Quibi - CEO - Meg - Whitman

Katzenberg and Quibi CEO Meg Whitman were at SXSW to speak about the upcoming streaming video service, which plans to offer short-form video designed for mobile. On Quibi, consumers watch “quality” video cut into smaller pieces including both scripted and unscripted original content, exclusives from Quibi’s partners, and other daily news and sports programming.

Already, some of Quibi’s content plans have been announced. For example, Deadline reported last fall that filmmakers Sam Raimi, Guillermo del Toro and Antoine Fuqua and producer Jason Blum will all create series for the service. And a pitch deck had touted other examples of Quibi’s programming – like a show called “Inspired By” with Justin Timberlake and “Under the Gun” with Kobe Bryant. And Katzenberg himself had revealed in a LinkedIn post that Quibi was working on a basketball-related series with Steph Curry’s production company.

Story - Snapchat - Highlights - Quibi - Combination

However, the story about Snapchat’s founding highlights how Quibi could benefit from its combination of tech and entertainment industry roots, in...
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