EA won't hold a traditional E3 press conference, focusing on streams instead

CNET | 3/8/2019 | Ian Sherr,
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EA is trying to change the game.

Electronic Arts is rethinking the way it makes big announcements at the E3 video game conference this summer.

Video - Game - Giant - Kind - Event

The video game giant said it's going to hold a different kind of event at its EA Play fan fest, held in Los Angeles since 2016. Instead of a traditional press conference to kick off the event, as it's done before, the company plans to make announcements during a series of livestreams, it said in a Thursday blog post.

"This year you'll see less talk and more play, with an event entirely focused on the heartbeat of EA Play: Our player communities and the games they love," the company wrote.

EA - Press - Conference - Year - Company

During EA's press conference last year, the company said it planned to compete with Epic's Fortnite with its Battlefield 5 WWII-themed shooting game, by offering its own take on a battle royale mode. Other companies like Activision also showed plans to compete with Fortnite that ultimately were well received, but didn't put much of a dent in the game's popularity.

EA also used the event to build hype for its Anthem online multiplayer shooting game, which was released in February to mixed reviews. Players in the game take control of people who use Iron Man-like suits, called javelines in the game, to fly around and fight evil. The game's been beset with criticism and serious bugs in the weeks following its February launch.

Company - Fans - Month - Game - World

There's potential however for the company to impress fans as well. Last month, it surprised the game world with...
(Excerpt) Read more at: CNET
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