UK military veteran launches crowd-funding for Pixie app to revive local stores

TechCrunch | 3/8/2019 | Staff
Kezzerxx (Posted by) Level 3
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What if, instead of sitting on your phone on the sofa ordering stuff from Amazon, you could buy the same things locally from local stores that ultimately enliven and enrich your local neighborhood? What if by doing that, you wouldn’t be walking through deserted main streets, past boarded-up shops, dark alleys and graffiti? What if someone created a marketplace for independent businesses, local events and experiences that kept the money in the local economy rather than being siphoned off into global giants who don’t care about human-scale communities?

That’s the idea behind Pixie, a new take on the “shop-local app” startup model which, although it’s been tried before, has never quite managed to take off. Perhaps Pixie will have more luck?

Pixie - Connects - People - Businesses - Marketplace

Here’s how it works: The Pixie app connects people to independent businesses through a curated marketplace, incentivizing them to pay through the app and get rewarded for being loyal customers. Integrated into the app is Pixie Pay, a bespoke payment solution which keeps money in local hands.

The startup has a fascinating background. Whilst serving in the British Special Forces, Pixie’s founder Greg Barden understood that his mission was also to ‘win hearts and minds’ with the local population. Whether by buying bread from the local baker in a village in Afghanistan, or coffee from the market in Baghdad, he and his soldiers could tear down even the most hostile barriers.

Money - Economies - Crime - Scale - Businesses

He also realized that when more money stayed inside these the local economies rather than being sucked away by organized crime or large scale, globalized businesses, the local economy might flourish and the risk of the societies there becoming yet again destabilized could potentially diminish.

“Whether it was stalls in the bazaars of Baghdad or small boutiques on Bath high-street, I realized independent shop owners are linchpins in their community. They add variety...
(Excerpt) Read more at: TechCrunch
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