SYDNEY (Reuters) – Facebook Inc has rejected an Australian regulator’s recommendation for greater scrutiny over the social network’s advertising market power and the ranking of news articles in customers’ feeds.
The proposal by the Australian Competition and Consumer Commission (ACCC) in December, along with a new regulator to police technology giants, is being watched closely in other countries as governments seek to check their power.
People - Regulators - News - Feeds - Facebook
“People, not regulators, should decide what they see in their news feeds,” Facebook said in a 76-page submission in reply dated March 3 and emailed to Reuters on Wednesday.
“Creating a news ranking regulator for Facebook is not a proportionate regulatory solution that will be effective to address the longstanding monetization challenges facing some Australian publishers,” Facebook said.
Commission - Level - Competition - Advertising - Markets
It said the commission underestimated the level of competition in online advertising markets in Australia, and was mistaken in its belief that Facebook’s aggregation and analysis of users’ data made it powerful.
Facebook’s response follows a similar rebuttal from Alphabet Inc’s Google as the companies seek to head off a crackdown that...
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