BERLIN (Reuters) – Zalando will offer beauty products in five new markets and add more brands from Estee Lauder, Europe’s biggest online-only fashion retailer said on Tuesday, as it encourages fashion shoppers to spend a little extra on accessories.
Zalando first started selling women’s beauty products a year ago in Germany in a bid to counter a fall in average order size and boost profitability by encouraging customers to add a lipstick when they buy a dress.
Beauty - Products - Sweden - Denmark - France
Beauty products will be available in Sweden and Denmark immediately and in France, Belgium and Italy over...
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