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Junk food advertising could be banned on TV before 9pm as part of Government plans to tackle childhood obesity.
Health Secretary Matt Hancock is expected to announce a consultation on a new watershed for advertising junk food on television, this week.
Radio - Stations - Internet - Restrictions - Demands
Radio stations and the internet could also be subject to further restrictions, after demands from childhood obesity campaigners.
According to a report in The Telegraph, the new government plans were signed off by ministers last week.
Restrictions - Advertising - Children - TV - Programmes
They add that despite restrictions on advertising around children’s TV programmes, youngsters are still being exposed to 'significant amounts' of advertising for products that are high in fat, salt or sugar.
Junk food adverts during children’s television programmes have been banned since 2007.
Research - Regulator - Ofcom - Children - Cent
But research by broadcasting regulator Ofcom has shown that children spend 64 per cent of their TV viewing time watching shows not aimed specifically at them.
Cancer Research UK is among those that have been calling for advertising of unhealthy foods to be banned before the 9pm watershed.
Year - Charity - Junk - Food - Advertisement
Last year, the charity said that watching one extra junk food advertisement a week beyond the average of six leads to children eating an additional 18,000 calories a year.
The study estimated the additional calories are the equivalent of around 70 Mars bars or 60 cheeseburgers – and could amount to a 5lb weight gain annually.
Children - Times - Adults - Risk - Health
Obese children are about five times more likely to become obese adults with a much higher risk of health problems including cancers, type 2 diabetes,...
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