SundayU Magazine | 3/4/2019 | Chris.Dunagan
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Information is advancing daily on a global stage through the connectivity of the Internet. Email, blogs and social platforms contribute to the viral spread of content in real-time to shape culture, capture polarized opinions and broadcast the news of “right now” to the ends of the earth. On Facebook alone, there are 1.5 billion active users who log in monthly to read news, connect with friends, and share content. People are not only getting information online but they are living their lives there as well, and the church should be a part of the conversation.

1. Be an active part of the conversation on social media platforms.

Foot - Building - People - Impression - Church

Before stepping foot into a building, people get their first impression of our church online. If our social media platforms are empty or haven’t posted anything new for months or days, people think the message is out of date too!

2. Contribute content worth sharing.

Internet - Asking - Video - Article - Picture

We’re all strolling around the Internet asking, “What’s in it for me?” while hunting the funniest video, the latest controversial article or the cutest picture of puppies we can find. Once we do, what’s next? We share it! People share content that moves them, and creating content that stirs emotion takes effort [we have teams to help with this]. Social content is often visual so think about how you can leverage what you’re creating for Sundays or midweek opportunities that will empower and encourage your fans to continue conversations around what Jesus is doing in their social circles.

Would you really share that on your personal account?

Answer - Questions - People

3. Answer questions people are asking.

Everyone is asking three questions: What happened? What’s happening? What’s next? If you’re not answering one of these three basic questions about your church on a daily basis, you’re missing a great opportunity to contribute to the conversation online and in the...
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