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Spike Jonze has still not announced any new feature filmmaking efforts since the release of his Oscar winner “Her” in 2013, so fans will just have to settle for this surprise two-minute short film at the moment. Jonze released his new short, “The New Normal,” earlier this week in partnership with the cannabis company MedMen. The short finds Jonze advocating for marijuana legalization by retelling American history through the progression of cannabis in the country.
Per the synopsis from MedMen: “The commercial chronicles society’s evolving perceptions of the plant, from pre-prohibition to the modern industry of today. While looking back through America’s history, from George Washington’s hemp farm, to Reefer Madness propaganda, ‘The New Normal’ takes the audience on a journey through the injustices of the past and a hopeful view for the future.”
Jonze - Collaborators
Jonze had some impressive collaborators on...
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