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Samsung showed off its folding smartphone, the Galaxy Fold, onstage at its Unpacked event on Wednesday.
The Fold will cost almost $2,000 and arrives in the US in April and in Europe in May.
Launch - Months - Samsung - Press - Analysts
Despite the launch being just two months away, Samsung hasn't allowed the press or analysts to see the Galaxy Fold up close.
That suggests ongoing tweaks to the design and, maybe, a conviction that almost no one will buy it.
Samsung - Events - Flagship - Phones - Pinnacle
Samsung's annual "Unpacked" events for its flagship phones are always a hoop-la, but the pinnacle this year had to be its unveiling of the Galaxy Fold folding smartphone.
Intended to be a major iteration on a form factor that hasn't changed in years, the Galaxy Fold is a 4.6-inch phone that opens up to become a 7.3-inch tablet, and which can run multiple apps simultaneously.
Status - Innovation - Smartphones - Fold - Price
In keeping with its purported status as the next major innovation in smartphones, the Fold comes with a whopping price tag: $1,980 in the US, or an even chunkier €2,000 ($2,267) in Europe. It will arrive in the US on April 26, and on May 3 in Europe.
The Fold launches at a time when it's difficult to get excited about smartphones. Much of the current interesting innovation lies in the camera, with triple and quad cameras now the norm on phones. But the overall form factor of the smartphone hasn't changed in years, with most high-end devices looking like sleek, tall rectangles.
Mind - Fold - Design - Innovation - Viewing
With all of this in mind, it is extremely strange that the Fold, billed as a major design innovation, was not available for public viewing or handling at Samsung's Unpacked event on Wednesday.
Journalist and analysts attending Unpacked in London and the US saw onstage demos...
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