Rakuten’s Viber chat app plans to charge to operate chatbots in controversial move

TechCrunch | 2/22/2019 | Staff
kims (Posted by) Level 3
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Viber, the messaging app down by Japanese e-commerce firm Rakuten, is poised to implement a controversial new strategy that will see it charge companies that run chatbots on its platform.

The conventional wisdom is to work with content companies to help bring users to messaging platforms and keep them engaged but Viber, which has struggled to keep up with rivals like WhatsApp and Line, is turning that on its head.

April - Viber - Chatbot - Operators - Month

Starting April 1, Viber will charge chatbot operators $4,500 per month for the ability to send up to 500,000 messages to users. Those who exceed that range will be eligible to send up to one million messages per month for $6,500. The new fees are being communicated to companies that operate Viber chatbots, but Viber hinted at its new monetization plans in an email to TechCrunch.

“Bots can be published for free; however, to ensure the highest discoverability and quality of content for bots, we will be introducing a commercial commitment in the coming months. A key aim with this move is to ensure that users are presented with a steady stream of highly relevant and relatable content and a commercial commitment is one key tool for ensuring a quality experience for users,” Debbi Dougherty, head of B2B Marketing & Communications for Viber, explained.

Strategy - Alienate - Companies - Chatbots - Viber

This is a risky strategy that is likely alienate companies that operate chatbots on Viber as well a brands who bought into a bot strategy.

These costs have come out of the blue, much to the surprise of startups that spent time developing chatbots for the Viber platform.

Stage - Startup - Edmundas - Balčikonis - Co-founder

“For an early stage startup, this isn’t going to work,” Edmundas Balčikonis, co-founder of Eddy Travels — a travel concierge service that took part in Techstars’ Toronto program — told TechCrunch by phone.

Balčikonis said his startup was attracted to the Viber platform because it...
(Excerpt) Read more at: TechCrunch
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