Jennifer Lopez Joins TikTok App to Promote NBC’s ‘World of Dance’

Variety | 2/20/2019 | Todd Spangler
Click For Photo: https://pmcvariety.files.wordpress.com/2017/06/jennifer-lopez.png?w=700&h=393&crop=1







Jennifer Lopez is the latest celebrity to hop on TikTok, the short-form video app owned by Chinese internet giant ByteDance — more proof of the app’s growing traction, and reflective of media companies’ desire to reach its young-skewing base.

Lopez had a very specific aim: to get fans excited about “World of Dance,” the NBC competition show for which she serves as a judge. Season 3 of “World of Dance” premieres next Tuesday, Feb. 26.

Hey - Guys - Dance - Moves - WODChallenge

“Hey guys, I want you guys to show me your best dance moves using hashtag #WODChallenge,” Lopez said in her first video posted to TikTok, which she also shared Wednesday on other social platforms.

The reaction has been huge, according to TikTok — with about 110 million views for videos with the #WODChallenge in a little over...
(Excerpt) Read more at: Variety
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