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Last year, Spotify took a stake in music distribution service DistroKid. Apple acquired Platoon. And today, SoundCloud announced it’s adding its own music distribution tools to its premium accounts aimed at artists, SoundCloud Pro and SoundCloud Pro Unlimited. With SoundCloud Premier distribution, artists can upload their tracks to all major music services, including Amazon Music, Apple Music, Spotify, Tencent, YouTube Music and even Instagram, directly from SoundCloud.
The service, which is now launching into beta, is available at no extra cost to existing premium account holders.
Company - Distribution - Tool - Platform - Case
The company notes this is the first distribution tool built directly into a streaming platform, but that’s not likely to remain the case for long. When Spotify invested in DistroKid in October 2018, it said that it would soon roll out a tool that would allow musicians to upload their tracks to the service through the Spotify for Artists platform. And Apple’s acquisition of Platoon seems to indicate the company wants to go in a similar direction in terms of offering more tools and services to artists.
However, SoundCloud touts the benefits of its own Premier distribution service as a means of centralizing artist payouts, from all music services – itself included. Via SoundCloud Premier, artists can monetize their music through a revenue-sharing program. With the distribution service, artists can now publish their tracks more broadly – and SoundCloud says it doesn’t take a cut of the payouts from the other services.
Addition - Company - Tool - Feature
In addition, the company highlights the tool’s feature set, noting how it...
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