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Venezuelan President Nicolas Maduro said the government will stage a rival concert the same day Richard Branson will hold his own 'peace' gig.
The billionaire, who is a backer of opposition leader Juan Guaido, is arranging a concert on the Colombian side of the border as part of a push for aid to alleviate Venezuela's growing humanitarian crisis.
Sir - Richard - Monday - Venezuela - Aid
Sir Richard said on Monday he hopes Venezuela Aid Live will save lives by raising money for 'much-needed medical help' for crisis-torn country, which is suffering from hyperinflation and widespread shortages of food and medicine.
He said he is aiming to raise $100 million for suffering Venezuelans and open the borders to emergency aid.
People - Friday - Concert - Singer - Manu
Up to 300,000 people are expected to attend Friday's concert featuring Spanish-French singer Manu Chao, Mexican band Mana, Spanish singer-songwriter Alejandro Sanz and Dominican artist Juan Luis Guerra.
But Venezuela's government retaliated and announced on Monday that it will stage a rival concert, also near the city of Cucuta, opposite Branson's gig, but on the Venezuelan side.
City - People - Hundreds - Thousands - Venezuelan
The Colombian city of around 700,000 people has been swollen by hundreds of thousands of Venezuelan refugees who have fled their homeland.
Branson said last Friday that it is not funded by any government and that all the artists are performing for free.
Plan - Donations - Viewers - Concert - Livestream
The plan is to raise donations from viewers watching the concert on a livestream over the internet.
Culture Minister Jorge Rodriguez said the government had received requests from many Venezuelan musicians seeking to take part in 'a grand gathering, a big concert for peace and life'.
Concert - Simon - Bolivar - Bridge - San
The concert will be held on the Simon Bolivar bridge which links San Antonio, Venezuela with Cucuta, in Colombia, where aid sent by the US for Venezuela is being held up and stored.
The government-backed show will have the slogan 'nothing for war, hands off...
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