Easter Web Page, Landing Page, or Microsite?

Church Marketing Sucks | 2/18/2019 | Paul Steinbrueck
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Easter is prime opportunity to reach people in your community who may be looking for a church to worship with on Easter or other related activities Easter weekend.

Many churches recognize this and want to put information about their Easter services and events online.

Way

What’s the best way to do this?

There are basically three options:

Webpage - Church - Website

Add a webpage to the church’s existing website.

Create a microsite specifically for Easter.

Page - Easter

Create a landing page specifically for Easter.

Let’s take a closer look at these options and the pros and cons of each.

Page - Domain - Name - Theme - Menu

The new page will have the same domain name, theme, and menu as the rest of your church website. Usually a URL like mychurch.org/easter is chosen.

This gives your Easter page consistent branding with the rest of your church website, and it will be easy for people who come to the Easter page to click around to the rest of your website and learn more about your church.

Page - Option - Builder - Management - System

Adding a web page is also the easiest option to implement with a website builder or content management system.

A microsite is a small, website with a handful of pages. It typically has its own domain name (e.g., EasterAtCalvary.org) and a different theme from the church’s main website.

Domain - Name - Theme - Church - Website

Because it has a different domain name and theme from the church website, there will be some disconnect between your church and your Easter events. In fact, I would only recommend a microsite if you are intentionally trying to downplay your church’s role in the Easter events. This doesn’t make sense for promoting Easter worship services, but it could make sense if your church does an Easter Eggstravaganza or Easter Cantata as an outreach to unchurched people.

A microsite might also be a good option if on Easter you are launching a big new series or initiative. For example, a microsite would be good if...
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