Alita: Battle Angel prevails in lowest-earning President's Day weekend in 18 years

Mail Online | 2/17/2019 | Reuters; Reporter
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Fox's sci-fi adventure Alita: Battle Angel dominated in North America, but its opening weekend win isn't leaving the box office with much to celebrate.

Independent tracking services estimate that this will be the lowest grossing President's Day weekend since 2001, when sequel to The Silence of the Lambs, Hannibal, was in the top spot.

Alita - Cyberpunk - CGI - Spectacle - Locations

Alita, the cyberpunk CGI spectacle, earned $27 million when it debuted in 3,790 locations and $33 million over the four-day frame for a domestic haul of $41 million.

It came in slightly ahead of expectations heading into the weekend, but Alita: Battle Angel still has an uphill battle to become profitable.

Robert - Rodriguez - James - Cameron - Manga

Directed by Robert Rodriguez and produced by James Cameron, the Japanese manga adaptation cost over $170 million to produce. That number doesn't include the tens of millions spent in marketing.

With that said, it looks like the studio made the right decision pushing back Alita's release date. Fox originally intended to drop the movie in December, where it would have competed with a lineup that included Aquaman, Mary Poppins Returns, and Bumblebee.

Alita - La - Mortal - Engines - Universal

By doing so, Alita avoided getting steamrolled a la Mortal Engines, Universal's sci-fi epic that flopped in spectacular fashion when it debuted in December. The $100 million movie stalled out with just $15 million at the domestic box office.

Alita certainly didn't set any new President's Day weekend records, but it did benefit from its new release date that saw most kids out of school over the holiday.

Movie - Bank - Markets - Alita - Heroine

The movie will now bank on international markets to get Alita out of the red. The cyborg heroine played by Rosa Salazar is resonating overseas, where it made $32 million in its first weekend in theaters.

(Excerpt) Read more at: Mail Online
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