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Some 17 years ago, when internet dating was popular but still kind of embarrassing to talk about, I interviewed an author who was particularly bullish on the practice. Millions of people, he said, have found gratifying relationships online. Were it not for the internet, they would probably never have met.
A lot of years have passed since then. Yet thanks to Joe Schwartz, an author of a 20-year-old dating advice book, “gratifying relationship” is still the term that sticks in my mind when contemplating the end-goal of internet dating tools.
Term - Everything - Forever - Love - Soul
Gratifying is a vague term, yet also uniquely accurate. It encompasses everything from the forever love of a soul mate to the temporary fix of a one-night stand. Romantics can talk about true love. Yet when it comes to the algorithm-and-swipe-driven world of online dating, it’s all about gratification.
It is with this in mind, coincident with the arrival of Valentine’s Day, that Crunchbase News is taking a look at the state of that most awkward of pairings: startups and the pursuit of finding a mate.
Article - Nothing - Features - Platforms - Profile
Before we go further, be forewarned: This article will do nothing to help you navigate the features of new dating platforms, fine-tune your profile or find your soul mate. It is written by someone whose core expertise is staring at startup funding data and coming up with trends.
So, if you’re OK with that, let’s proceed. We’ll start with the initial observation that while online dating is a vast and often very profitable industry, it isn’t a huge magnet for venture funding.
Instance - Venture - Investors - Startups - Crunchbase
In 2018, for instance, venture investors put $127 million globally into 27 startups categorized by Crunchbase as dating-focused. While that’s not chump change, it’s certainly tiny compared to the more than $300 billion in global venture investment across all sectors last year.
In the chart below, we look at...
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