5 Ways to Promote Easter Using Facebook Events

Church Marketing Sucks | 2/13/2019 | Amanda Larson
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Facebook is the largest social media platform worldwide boasting over two billion users. That’s precisely why Facebook has integrated into many facets of life beyond social updates. It is a place to share photos, watch videos, read the news, and discover local events.

Over 550 million people use Facebook Events every month to find fun, local events. By leveraging Facebook Events into your marketing strategy, your church can capitalize on this huge population and build awareness for your organization. Not to mention, attract more people to an upcoming event!

Spring - Holiday - Ways - Church - Easter

With the spring holiday quickly approaching, here are five ways your church can promote your Easter celebration with Facebook Events.

Pick a short title for your event since mobile devices only display the first few words.

Impressions - Everything - Cover - Photo - X

First impressions are everything so make sure your cover photo is correctly sized at 1,920 x 1,080 pixels.

As you write the event description, be sure to include keywords like easter, egg hunt, live music, or other exciting attractions you’re planning.

Details - Be - Start - End - Times

Last, don’t leave out any details! Be sure to clarify start and end times, dress attire, and any other relevant information. Attendees will use this page as a reference guide.

Your church has a like-minded, interested audience standing by on your business page. Be sure to leverage these advocates and get them to help promote the event. Facebook’s algorithm prioritizes content that’s been “shared,” so by asking your audience to share posts and items related to your Easter event, you’ll boost your organic reach and more people will see your content.

Way - Reach - Eyeballs - Event - Event

Another way to boost your reach and get more eyeballs on your event is to cross-promote with other event organizers. Who else is involved in your Easter Celebration? Do...
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