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Women in Japan are rebelling against a tradition which sees them gift chocolate to men for Valentine's Day.
The longstanding custom, known as 'giri choco', was started in the 1950s and sees women in the workplace expected to buy chocolates for their male colleagues.
Giri - Choco - 'obligation - Chocolates - Day
Giri choco, which translates as 'obligation chocolates', has a reciprocal day where men are supposed to return the favour and buy women chocolates called White Day.
Both events were devised by chocolatiers in the early 1980s to boost sales, but now women in Japan are getting fed up with the practise.
Independent - Women - Presents - Chocolates - Colleagues
According to the Independent, women are instead choosing to buy presents for themselves instead of buying chocolates for colleagues.
In fact, the tradition has become so unpopular that some firms in the country are even banning it entirely - viewing it as a form of harassment.
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