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Google and Facebook last night faced two new probes into their ‘opaque’ advertising business amid Government fears that they are making it impossible for online news publishers to survive.
Culture Secretary Jeremy Wright said he has written to the Competition and Markets Authority, asking the watchdog to investigate the ‘digital advertising market’ and see whether it prevents ‘fair competition’.
Probe - Department - Digital - Culture - Media
And he announced a formal probe by the Department for Digital, Culture, Media and Sport into how online advertising is regulated.
He also took aim at the BBC, calling on regulator Ofcom to consider opening a formal investigation into the size of its online news website. He asked the media watchdog to look at whether the broadcaster is ‘striking the right balance’ between pushing its own content and driving traffic to commercial news websites.
Investigations - Day - Report - Journalism - Risk
The investigations come the day after a damning report said online journalism is ‘at risk’ because of the stranglehold the web giants have on the online advertising business.
The Cairncross Review, commissioned by Theresa May from former journalist Dame Frances Cairncross, called for the CMA and Ofcom inquiries as it warned that Google and Facebook have become too powerful and too secretive.
Moment - News - Providers - Ends - Google
At the moment, online news providers struggle to make ends meet because Google and Facebook hoover up so much of every pound spent on advertising on news websites.
The web giants keep their algorithms –...
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